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Introduction to Cookieless Account Analytics

What is Cookieless Account Analytics?​

Cookieless Account Analytics is a reliable and convenient way to collect first party company data about the companies that visit your website. Cookieless Account Analytics enables a more complete picture of the number and types of companies engaging with your website, the frequency of their visits, and the specific content they are interested in.

Use Cookieless Account Analytics to deepen your business insights while maintaining user privacy and complying with data protection regulations. Cookieless Account Analytics does not collect data about, or track, any individual persons.

How does Cookieless Account Analytics work?​

In today's privacy-focused environment, traditional cookie-based tracking is often limited by the need for user consent and strict data protection regulations, like GDPR. Cookieless Account Analytics overcomes these hurdles by enabling data collection without using any personal data. This method allows you to gather insights into company engagements on your website until consent has been given while respecting user privacy. Cookieless Account Analytics utilizes a straightforward IP-to-Company lookup to identify and gather company-related information. Collected IP addresses are securely deleted within 14 days. Apart from the temporary storage of IP addresses, no personal data is collected. It works seamlessly with many Consent Management Platforms, such as CookieBot, CookieScript, etc.

Note

Dreamdata cannot provide you with direct legal advice or an opinion as to whether your data collection methods are compliant with any applicable laws or regulations. You must confirm with your own legal or privacy team to confirm that your company is comfortable with its compliance for PII collection. As long as you are correctly handling consent management and respecting the consent mechanism within the platforms, then there will not be a risk with GDPR compliance in using Dreamdata as a processor.

How to set it up​

To set up Cookieless Account Analytics, use our intuitive wizard by navigating to Data Platform > Sources > Javascript and clicking the configuration button within the Dreamdata application. This guided process will help you easily set it up.

Cookieless Account Analytics works with many popular Consent Management Platforms. If your Consent Management Platform is not listed here, contact us at ag@dreamdata.io to see if we can add support for it.

CookieBot​

Works out of the box.

CookieInformation​

See guide here.

CookieYes​

Works out of the box. We recommend that you turn on Reload page on consent action to get page views when visitors consent.

Affect on MTUs​

Collected page views that are matched to a company with Cookieless Account Analytics will count towards your MTU usage. Page view cannot be associated to a company are disregarded and will not be counted.

Setup for SPAs​

When using a SPA (as described here), our recommend approach is to use our NPM package and creating two Analytics instances, as done below:

import { AnalyticsBrowser } from "@dreamdata/analytics-next";

export const dreamdata = AnalyticsBrowser.load({
  writeKey: "<YOUR_WRITE_KEY>",
});
export const dreamdataCookieless = AnalyticsBrowser.load(
  {
    writeKey: "<YOUR_WRITE_KEY>",
  },
  { anonymous: true },
);

Then tracking can be done as

if (user.hasConsented) {
  dreamdata.track("Clicked button");
} else {
  dreamdataCookieless.track("Clicked button");
}